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Keep your eyes peeled for these marketing tactics
Supplement companies use advertising techniques that may fly under your radar. Here are two examples to watch out for. Advertorials Glance at the ad (above) from Zebra CBD (which sells CBD oils,...
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More vitamin D isn’t necessarily better
“Bone health,” says CVS brand vitamin D, which comes in five doses—400 IU, 1,000 IU, 2,000 IU, 5,000 IU, and 10,000 IU. Whoa. The Recommended Dietary Allowance is only 600 IU a day up to age 70 and...
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What does it mean for a supplement to be “Clinically Proven”?
Not much. Here’s how manufacturers can use the claim to sell us supplements we don’t need. “Clinically proven,” says the ad for Longevity by Nature’s Telos95 Telomere Health Support. Take the...
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How companies can slice and dice data to help sell products
What to do if your study didn’t pan out as you had hoped? Get creative, of course! While anyone can do shoddy science, supplement companies are notorious for funding studies that are tailor-made for...
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Vitamin D & vertigo
Vitamin D may help prevent benign paroxysmal positional vertigo (BPPV), which occurs when tiny crystals in the inner ear get dislodged. Researchers randomly assigned 1,050 people who had been treated...
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A cranberry a day…to keep a UTI away?
One out of every two American women will experience the pain, burning, and urgency of a urinary tract infection at least once in her lifetime. The cranberry industry wants you to believe that...
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What happened when researchers tested the impact of THC plus CBD on driving
THC—the intoxicating component of marijuana—impairs driving. Does CBD (the non-intoxicating component) counteract THC’s psychoactive effects, as some claim? Scientists had 26 young adults vape...
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Can taking magnesium prevent muscle cramps?
“Muscle cramps—in the legs, feet, hands, and everywhere else—are often caused by a severe magnesium deficiency,” says Cramp Defense, a supplement that has 70 milligrams of magnesium per capsule....
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Are drugs hiding in your memory supplement?
Some “brain enhancement,” “memory,” or “mental clarity” supplements may contain unapproved drugs. In a recent study, researchers analyzed 10 supplements whose labels listed omberacetam (Noopept),...
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Are stimulants in your supplements?
In a recent study, researchers analyzed 17 brands of weight loss or sports products labeled as supplements that listed deterenol (or a synonym) as an ingredient. All contained either deterenol or...
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